· Preparing segment media and marketing plans and project managing the executions and reporting of these plans.
· Issuing briefs to media agencies & negotiating on behalf of the company
· Developing marketing programs for the segment and co-operating with marketing and sales colleagues based in London and other company’s countries in order to execute marketing plans including TV, print, radio, outdoor and digital media
· Identifying segment opportunities and developing marketing campaigns to differentiate from the competition in order to secure the growth of customer acquisition
· Leveraging internal and external resources to deliver compelling integrated marketing programs that include online and offline collateral, advertising, PR, sales tool kits
· Working closely and communicating with product, marketing and other departments in London and other company countries
· Carrying out promotions during events & attending events as required by the line manager
· Undertaking field visits for marketing, branding opportunities and organising customer feedback surveys
Selling and marketing our products in respective countries ensuring the growth of segment
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